Pilot · HVAC · Roanoke VA

Karen picks up the phone again.So can you.

Karen runs a two-truck HVAC shop out of Roanoke. She takes the after-hours and weekend calls herself. Whenever her gut isn’t in a crawlspace and her phone isn’t on mute, she’s the one answering. Six weeks of Bookweld let her take the calls without taking the call.

Shop profile · 2 trucks · HVAC · Roanoke VA · Owner runs on-call

The headline

+32pts

Pickup-rate uplift on after-hours & weekend calls.

After-hours pickup
94%
Jobs booked / month
9 incremental
Revenue recovered
~$7,200 / mo
New hires
0 (no hire)

New recovery report · HVAC

When a no-heat call came in at 10:47 p.m., it did not become another voicemail.

Read Nate Holloway’s four-week HVAC recovery story: 28 after-hours jobs booked and thirty-one thousand six hundred forty dollars in captured job value, with the call qualified and placed on Google Calendar before morning.

In the owner’s words · month seven

“I was the on-call tech, the dispatcher, and the Sunday-night phone, and I was losing all three jobs at once. Once Bookweld picked up the calls, my on-call tech finally slept through the night. I woke up to a Monday calendar that’s already full. And I’m not the one who filled it.”
KE

Karen Emory

Owner-operator · 2-truck HVAC shop · Roanoke, VA

Before Bookweld · six-week baseline

What the missed-call math actually looked like.

Six weeks before Karen turned Bookweld on, her shop’s after-hours and weekend phone was running on its own, and most of it was running to voicemail. The two numbers below are the ones that pushed her to try it.

After-hours & weekend missed calls

~38 / wk

rolled to voicemail on the prior six-week average

Voicemail callers who never called back

73%

booked the next HVAC shop on Google instead

The numbers · six-week pilot

Four recoveries, on a single sheet.

Karen ran Bookweld in parallel with her dispatcher for six weeks. Bookweld picked up every after-hours and weekend ring; her dispatcher kept the day calls. The compare sheet below is the same line of business on each row, before and after: calls answered, leads qualified, jobs booked, dollars recovered, all on the same six-week window.

MetricBefore BookweldAfter 6 weeks
Calls answered (after-hours & weekend)~38 / wk rolled to voicemail318 of 318 in 6 wks · 98% pickup
Leads qualified on the call~14 / wk (only callbacks from owners)261 in 6 wks · ~98% of answered
Jobs booked straight from the call~2 / wk, mostly voicemail callbacks53 in 6 wks · ~9 incremental / mo
Dollars recovered (six-week pilot)~$0 (the calls went cold)~$33,600 · ~$5,600 / wk

Numbers reflect Karen’s own bookkeeping for the six-week pilot, February–March 2026. Methodology available on request.

Pickup rate uplift

+32 pts

62% → 94% on after-hours rings

Calls answered

318 / 318

every after-hours & weekend ring

Incremental jobs / mo

9

booked straight from the call

Revenue recovered

~$7,200 / mo

no new dispatcher hire

Run your own numbers

Do the math on your own missed calls.

Karen’s pilot started with a one-minute forward on her existing line. You can put your own shop into the same flow today — sign up, forward or port, set your calendar, live in under ten minutes.